Research and Planning: Audience profile

Target audience:
Age: 16 - 21

Gender:
60% male 40% female


Brands:
Converse
Dr Martens
Zippo lighters
Strongbow
Cutters choice

Other Bands:
Bright eyes
Bellamy Brothers
Feist
Gregory and the Hawk
Mumford and Sons

Films and TV

Film: 
Donnie Darko
American History X
Requiem for a Dream
Eternal Sunshine of the Spotless Mind
Pulp Fiction

TV: 
Being Human
Spaced
Blackbooks
The Killing
The Fades

Style:
Sunglasses
Checked shirts
Ripped jeans

Psychographic 
Mainstreamers: people who don’t like to be different but are conventional in their tastes and aspirations

·     Traditionalists: people who don’t like change and are very
 set in their ways

·      Hedonists: people who just want to have a good time

·      Individualists: people who want to stand out from the crowd
 and like to think for themselves

·      Rebels: people who don’t want to conform but challenge the traditional way of doing things.

My music video will be aimed at Individualists

Demographic
A:  higher managerial, administrative or professional
B: intermediate managerial, administrative or professional
C1: supervisory, clerical, junior administrative or professional
C2: skilled manual workers
D: semi- and unskilled manual workers
E: state pensioners with no other income, widows, casual and lowest grade earners


My music video will be aimed at B and C1